Ecosystem / Demand Partners

Access Premium Supply with Confidence

Connect your DSP or trading desk to curated, fraud-free inventory. Efficient supply paths, rich signals, and transparent auction mechanics for optimal buying outcomes.

Become a Partner

Partner Benefits

Premium Inventory Access

Connect to quality publishers across display, video, mobile, and CTV. Curated supply with verified traffic and brand-safe environments.

Efficient Supply Path

Direct integration minimizes hops and fees. SPO-friendly architecture ensures your bids reach publishers through the most efficient route.

Rich Signal Data

Enhanced bid requests with contextual signals, first-party data where available, and comprehensive device/environment information.

Fraud-Free Inventory

Pre-bid filtering removes invalid traffic before you see it. Multi-layer detection protects your clients' budgets.

Flexible Buying

Open auction, private marketplace deals, and programmatic guaranteed options. Buy how your clients prefer.

Real-Time Analytics

Auction-level data, win rate analysis, and performance reporting help optimize your bidding strategies.

Inventory Overview

Display

All IAB standard sizes

Video

Instream, outstream, CTV

Native

In-feed, recommendation

Mobile

In-app, mobile web

Demand Partner FAQ

We work with DSPs (Demand-Side Platforms), trading desks, agency buying platforms, brand direct buyers, and performance marketing platforms. Our OpenRTB-compliant infrastructure supports any demand source that can submit programmatic bids.

Our supply is curated for quality with rigorous publisher vetting, continuous traffic monitoring, and comprehensive fraud filtering. We provide enhanced signals beyond standard OpenRTB, including proprietary contextual data from our AI systems. Our direct publisher relationships and SPO-friendly architecture mean efficient paths with minimal intermediaries.

We offer inventory across all major content categories (news, entertainment, sports, lifestyle, business, technology, etc.) in formats including standard display (all IAB sizes), video (instream, outstream, CTV), native, mobile (in-app and mobile web), and audio. Specific category and format availability can be filtered in your seat configuration.

We support Deal ID-based transactions for Private Marketplace (PMP) and Programmatic Guaranteed (PG) buying. Deals can be configured at the publisher, placement, or inventory package level. Our deal management interface allows you to negotiate, activate, and monitor deals with real-time reporting on delivery and performance.

Standard OpenRTB 2.5/2.6 integration via server-to-server connection. We require HTTPS endpoints, reasonable timeout handling (we send within 80ms of publisher request), and standard IAB compliance. Our integration team provides sandbox environments, documentation, and dedicated support during onboarding.

We bill monthly based on winning bid amounts. Standard payment terms are Net-30 with options for different arrangements based on volume. Detailed invoices break down spend by publisher, format, and deal type. We accept wire transfers and ACH payments.

Launching Late January 2026

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