High-Speed Exchange Engine
Purpose-built infrastructure for real-time bidding at scale. Sub-10ms latency, 99.99% uptime, and transparent auction mechanics power billions of daily transactions.
Infrastructure Features
Sub-10ms Latency
Our auction engine processes complete bid request/response cycles in under 10 milliseconds, ensuring maximum fill rates and competitive auctions.
Massive Scale
Engineered to handle 7M+ queries per second with horizontal scaling. Our infrastructure grows seamlessly with demand.
Global Edge Network
Points of presence worldwide minimize network latency. Bids are processed at the edge closest to supply and demand sources.
First-Price Auctions
Transparent first-price auction mechanics with bid shading intelligence. What you bid is what you pay.
99.99% Uptime
Enterprise-grade reliability with redundant systems, automatic failover, and continuous monitoring.
Full Transparency
Complete visibility into auction dynamics, bid landscapes, and clearing prices. No hidden mechanics.
Architecture Overview
Edge Layer
Global points of presence receive and route bid requests to the nearest auction engine, minimizing network latency.
Auction Engine
In-memory auction processing with parallel bid evaluation, AI optimization, and sub-millisecond decision making.
Analytics Layer
Real-time event streaming for instant reporting, with data warehousing for historical analysis and ML training.
Technical Specifications
| Auction Latency (p50) | <5ms |
| Auction Latency (p99) | <10ms |
| Queries Per Second | 1,000,000+ |
| Uptime SLA | 99.99% |
| Global PoPs | 15+ locations |
| Protocol Support | OpenRTB 2.5/2.6, VAST 4.x |
| Encryption | TLS 1.3 |
Exchange FAQ
We operate first-price auctions, which have become the industry standard. The highest bid wins and pays their bid price. Our platform includes bid shading tools to help buyers optimize their bidding strategies in first-price environments.
Our architecture is optimized at every layer: edge computing for geographic proximity, in-memory data structures for instant lookups, compiled code paths for critical auction logic, and custom protocols for minimal overhead. AI inference runs on specialized hardware for maximum speed.
We fully support OpenRTB 2.5 and 2.6 specifications for programmatic buying. For header bidding, we provide Prebid.js adapters. Server-to-server integrations use standard HTTPS with optional gRPC for high-volume connections. Video follows VAST 4.x standards.
Our infrastructure auto-scales based on real-time traffic patterns. We maintain significant headroom above normal traffic levels and can rapidly provision additional capacity. Historical data and predictive models help us prepare for known spikes (e.g., major events, holidays).
We maintain 99.99% uptime through redundant systems across multiple data centers. If any component fails, traffic automatically routes to healthy infrastructure. For supply partners, we recommend timeout handling that gracefully degrades to backup demand sources in the unlikely event of extended outage.
Yes. We provide a Prebid.js adapter that allows publishers to include our demand in their header bidding auctions. For server-side header bidding (Prebid Server), we offer a bid adapter with optimized timeout handling for maximum competitiveness.