Ecosystem / Ad-Buyers

Reach Your Audience with Precision & Transparency

Connect directly with premium publishers through our high-speed exchange. AI-powered optimization, comprehensive fraud protection, and complete auction transparency—all in one platform.

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Benefits for Advertisers

Precision Targeting

Reach your exact audience with AI-powered targeting that combines contextual signals, behavioral patterns, and first-party data activation.

Transparent Pricing

See exactly what you pay for with full auction transparency. No hidden fees, no opaque margins—just clear, competitive pricing.

Brand Safety Guaranteed

Advanced content classification and real-time page-level analysis ensures your ads appear only in brand-safe environments.

Fraud Protection

Multi-layer invalid traffic detection protects your budget from bots, click farms, and sophisticated fraud schemes.

Real-Time Optimization

Machine learning algorithms continuously optimize bid strategies, creative rotation, and audience targeting for maximum ROI.

Cross-Channel Reach

Access premium inventory across display, video, mobile, native, and connected TV from a single platform.

How Buying Works

1

Connect Your Demand

Integrate via OpenRTB, our API, or managed service. Bring your DSP, trading desk, or use our built-in buying tools.

2

Define Your Strategy

Set targeting parameters, brand safety rules, bid strategies, and budget controls. Our AI provides optimization recommendations.

3

Compete in Real-Time Auctions

Access premium inventory across our supply network. Sub-10ms auction latency ensures you never miss valuable impressions.

4

Optimize Continuously

Machine learning algorithms analyze performance in real-time, automatically adjusting bids, targeting, and creative allocation for maximum ROI.

Ad-Buyer FAQ

Our platform supports all major digital advertising formats including display banners, rich media, video (pre-roll, mid-roll, outstream), native advertising, mobile (in-app and mobile web), and connected TV. You can run brand awareness, performance, retargeting, and direct response campaigns with full programmatic capabilities.

While walled gardens offer powerful first-party data, our platform provides comparable targeting precision through AI-powered contextual analysis, publisher first-party data partnerships, and privacy-compliant audience solutions. We also offer the transparency and control that walled gardens lack, plus access to premium independent publisher inventory.

We offer tiered access to accommodate advertisers of various sizes. Self-service access is available with modest minimums, while managed service and enterprise tiers provide dedicated support for larger budgets. Contact us for specific details as we approach our January 2026 launch.

We measure and optimize for MRC viewability standards as a baseline, with advanced attention metrics including time-in-view, scroll depth, and engagement signals. Our AI optimization can target high-attention placements specifically, maximizing the impact of every impression.

Yes. Our platform supports first-party data onboarding, CRM matching, and integration with major data management platforms (DMPs) and customer data platforms (CDPs). We provide secure data clean room capabilities for privacy-compliant audience activation.

Our reporting suite includes real-time dashboards, customizable reports, attribution modeling, cross-channel analytics, and API access for data integration. You get full visibility into auction dynamics, win rates, pricing trends, and campaign performance metrics.

Launching Late January 2026

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